The Dutch designer and polymath Jurriaan Schrofer (1926–1990) was one of the defining figures in European graphic design in the 1950s–70s. Working across all genres, from public relations brochures to interior design, and from magazines to advertising and alphabets, Schrofer is regarded as a pioneer in the field of photobooks and experimental typography. Hundreds of color images of the graphic and advertising work, typography design and experiments, and archival photos from throughout his career. Great! Item #1174.